A quarter century ago, Procter & Gamble’s Febreze hit the marketplace as a means to easily quell the stink of lingering cigarettes on clothing. Since that original formulation hit the marketplace, Febreze has grown to become a powerful brand within the Cincinnati-CPG giant’s stable, offering consumers sprays, devices, candles and more that change funky smells to fresh with a simple spray, spritz, or plug-in at home or on the road. It’s a mood the brand’s team calls “Fresh af”—Fresh as Fe...